Content Management Systems (CMS) allow for the virtual upload and management of web content. A Content Management System allows site managers to either singularly control the content on the site without the need for a developer, or for multiple parties and sources to upload and manage aspects such as; articles, images, main content pages, news items and uploaded files for download.

Determining whether you need a CMS is an integral part of your digital marketing strategy. If you are considering the addition of a CMS, or an overhaul of an existing system, we suggest you arrange to come and discuss your plans with Think to ensure you have the right planning in place to match the aims of your overall business strategy.

Typically Content Management Systems will be web based with a secure access log-in, allowing for easy access wherever and whenever. Content is stored in a database allowing it to be archived and easily transferrable to a new updated site or skin.

Content Management Systems can be incredibly complex and specific to an individual company or site’s need. Their scope is endless and if planned correctly can be expanded, upgraded and enhanced therein.

Whilst Content Management Systems may cost slightly more at the outset of a site’s development the cost is easily recouped if the site is likely to see regular updates. Many site owners still look for Content Management Systems so they stay in control of the site, especially the homepage and can keep it looking up to date and fresh – after all, people view sites which frequently change more positively than those which have remained the same since they were launched.

Large Content Sites

Above all other sites those with large levels of content and updates require a Content Management System. The largest benefit, thanks to its database storage, is the ability to search CMS content through the site, as well as present all the content to search engines for greater SEO benefit.

Landing Pages

CMS systems can also be upgraded to manage landing pages which are special pages designed to appear against a particular topic or search phrase.

Custom Content Management Systems

All Think’s Content Management Systems are bespoke, however, depending on the type of site you require or currently operate there are a great deal of variations of CMS and special modules each offering a custom way of storing or presenting information.

For example, an Estate Agent will require a property management system allowing them to upload and edit property details/specifications and for them to be custom search against specific property criteria stored against each listing.

Another example is a members section where users themselves are able to upload and edit their own information or for sites to include directories of clients or case studies.

A special feature of advanced systems is an ability to track changes and versions and allow a site to rollback to old page versions should it be needed.

Designing Your Own CMS

We recommend you come and speak with Think at the start of your website planning to ensure you consider all the relevant factors and components you will need. Early planning will allow for reduced costs at a later point should upgrades be needed.